Advanced Certificate in AI-led UX and CX innovation for leadership (Formerly known as, “Advanced Certification Programme in Persuasive UX Strategy”) Batch 3
Features
Programme Overview
In India's rapidly evolving digital landscape, a Persuasive UX Strategy is emerging as a powerful force for change, enabling businesses to build deeper, more meaningful connections with their users. As user experience (UX) continues to evolve, this strategy acts as a vital link between design and psychology, reshaping how users interact with digital platforms. By seamlessly blending artistic creativity with scientific insight, Persuasive UX Strategy is set to redefine the future of user experience in India and beyond.
The Advanced Certificate in AI-led UX and CX innovation for leadership, offered by CEP, IIT Delhi, is a pioneering initiative tailored to empower UX management professionals with the expertise needed to excel in persuasive user experience design. This comprehensive programme explores the intersection of UX design and psychological persuasion techniques, equipping participants with the tools to create digital interfaces that captivate users and effectively influence their decisions.
₹ 1,49,000 + 18 % GST
Registration Closed
Class Schedule
Class Schedule: Every Saturday | 9 AM-11 AM (Break 30mins) 11:30 AM to 1:30 PM
Eligibility Criteria
Bachelor’s degree in any Discipline.
Programme Highlights
Assignments Thread Together To Create The Project And Portfolio, With Personalised Feedback And In-person Discussions As Needed.
Course Zooms In And Out From UI-level To Business-level Thinking, Facilitating Business Thinking Along With Detailed Design Thinking.
Deep Scientific Theories Along With Practical Recent Examples In Persuasive Sciences Will Be Shared For An Easy Grasp Of The Subject Matter.
Live Demonstrations, UX Lab Visit For Neurophysiological Data Collection And Analysis.
Plenty Of Resources For Self-learning Will Be Shared With The Participants To Deepen Their Hold On The Subject Matter In Their Spare Time.
Invited Guest Lectures From Top Academic Institutions And UX Industries To Cover The Role Of Brand In UX And CX.
Campus Immersion
Programme Modules
Understanding how UX, CX, and AI jointly drive competitive advantage
Linking experience design to brand loyalty and equity
Building customer-centric strategies grounded in experience innovation
Mapping and diagnosing customer journeys with AI-assisted methods
Detecting hidden friction points across touchpoints
Predicting CX evolution in dynamic markets
Linking UX and CX initiatives with measurable financial outcomes
Building ROI models combining qualitative and quantitative factors
Developing investment cases for experience innovation
Applying ISO and heuristic principles for usability enhancement
Creating personas and empathy maps to guide product design
Aligning UCD insights with market strategy
Enhancing creativity and ideation speed with AI tools
Rethinking creativity in the age of AI-generated ideas
Addressing bias, privacy, and responsibility in AI-driven design
Understanding the psychology behind customer experience impact
Mapping emotions and cognition to customer loyalty
Building CX frameworks grounded in behavioral research
Applying behavioral trust models in digital interfaces
Designing UX patterns that foster credibility and assurance
Creating trust calibration models across ecosystems
Designing experiences that connect emotionally
Identifying triggers that influence customer engagement
Measuring emotions as part of CX performance
Understanding AI mechanisms that influence user behavior
Integrating persuasion techniques in algorithmic systems
Navigating ethics and policy around machine nudging
Designing validation studies for UX/CX prototypes
Assessing readiness and performance before market launch
Using feedback data for iterative design improvement
Designing adaptive CX systems powered by AI
Personalizing CX using predictive analytics
Benchmarking leading CX innovators across industries
Understanding ethics in persuasion and data use
Applying frameworks to resolve ethical design dilemmas
Creating governance protocols for responsible CX
Learning Outcomes
Lead Experience-Driven Growth Initiatives.
Drive strategic business differentiation through the integration of UX, CX, and AI to deliver superior customer and brand value.
Integrate Behavioural Science into CX Strategy.
Quantify the ROI of Experience.
Design Diagnose and Optimize End-to-End Customer Journeys.
Utilise advanced analytics and AI-assisted tools to uncover friction points and improve engagement, retention, and satisfaction.
Establish governance frameworks ensuring transparency, fairness, and trust in AI-enhanced design and customer experiences.
Deploy adaptive, data-driven systems that deliver context-aware, predictive, and emotionally resonant experiences at scale.
Build and defend investment cases linking experience innovation to measurable business performance and financial outcomes.
Champion Ethical and Responsible Experience Leadership.
Apply insights from psychology and behaviour modelling to strengthen emotional engagement, trust, and loyalty.
Scale Personalization and CX Innovation Using AI Ecosystems
Tools
Ms Office
Power BI
Tableau
Miro
Figma
Canva
Chat GPT
Qualtrics
Uizard
Einstein
Hotjar
Optimizely
Google Analytics
Hubspot
Programme Coordinator
Professor Jyoti Kumar
Associate Professor
Department of Design
Indian Institute of Technology Delhi
Prof. Jyoti Kumar has done his bachelor's from the Department of Design, IIT Guwahati. He has 4.5 years of industry experience and 12.5 years of academic experience. He did his PhD in ‘cross-cultural user experience design’ under the supervision of Prof. Pradeep Yamiyavar at IIT Guwahati. He holds the unique distinction of being in the first lot of B.Des graduates in the country and being the first full-time PhD in UX design. He started a UX lab at IITD which he has been successfully running since 2011. The lab has a unique state-of-the-art facility for neurophysiological assessments of user experiences using EEG, GSR, Pupillometry, and HRV. He has so far guided 11 PhD students and 82 M.Des projects. He has more than 110 international publications in peer-reviewed conferences and journals. He has taught UX design to over a thousand students at IITD and another thousand industry professionals from various parts of the world. His core expertise is in strategic UX design. He has developed models to capture user motivations and link them to persuasive design architectures before reflecting them in UI designs. This whole process of strategic UX thinking requires sophisticated skills in UX designers which he is very passionate about helping individuals to develop.
Programme Sample Certificate
Candidates who score at least 70% marks overall and have a minimum attendance of 75%, will receive a ‘Certificate of Completion’.
Candidates who score less than 70% marks overall and have a minimum attendance of 75%, will receive a ‘Certificate of Participation’.
The organising department of this programme is the Department of Design (DoD), IIT Delhi.
*Only e-Certificates will be issued by CEP, IIT Delhi for this programme..
Installment Schedule
Programme Fees: 1,49,000 + 18 % GST
Component | Date | Amount (exclusive of GST)* |
Application Fee | To be paid at the time of application | ₹1000/- |
1st Instalment | To be paid in 5 days of the offer rollout | ₹55,000/- |
2nd Instalment | 20th April, 2026 | ₹47,000/- |
3rd Instalment | 20th May, 2026 | ₹47,000/- |
*Note:
| ||
Refund Policy
Candidates can withdraw within 15 days from the programme start date. A total of 80% of the total fee received will be refunded. However, the applicable tax amount paid will not be refunded on the paid amount.
Candidates withdrawing after 15 days from the start of the programme session will not be eligible for any refund.
If you wish to withdraw from the programme, you must email cepaccounts@admin.iitd.ac.in and icare@timespro.com, stating your intent to withdraw. The refund, if applicable, will be processed within 30 working days from the date of receiving the withdrawal request.
Testimonials
Frequently asked questions
The IIT Delhi Advanced Certificate in AI-Led UX And CX Innovation For Leadership is tailored to equip professionals with the skills necessary to create user experiences that influence behaviour and achieve business objectives. The curriculum integrates scientific theories with practical UX design applications, emphasising persuasive techniques that guide user decision-making. Participants will learn to align business goals with design strategies while utilising neurophysiological data and behavioural insights. The program features a combination of live demonstrations, expert guest lectures, and hands-on assignments for a well-rounded learning experience. Learners will acquire advanced expertise to develop impactful, user-centered design solutions upon completion.
Any graduate with Bachelor’s degree in any Discipline is eligible for the IIT Delhi Advanced Certificate in AI-Led UX And CX Innovation For Leadership.
This IIT Delhi Advanced Certification Programme in Persuasive UX Strategy is ideal for professionals working or aspiring for a role as a UI/UX designer, for those working in the IT Industry who want to upgrade their skills from Visual Design/UI Design and engineering to User Experience Design and for top-level and mid-level UX team managers.
The curriculum covers a wide range of topics, including the Business of UX, various UX Roles and Skills, and an Introduction to Research Methods in UX, complemented by live demonstrations of these methods. It explores the impact of brand and UX on online decision-making, analysis of research data, usability, and the relationship between UX and customer experience (CX). Additional topics include the role of UX in product and service design, generating design insights from data, and creating UX strategies based on research findings. The program includes in-depth discussions on persuasion tools and their applications, designing user interfaces aligned with persuasive strategies, and evaluation methods in UX strategy design with live demonstrations. Participants will also learn to measure the return on investment from UX strategies, address cultural and legal issues in UX design, and engage in advanced testing methods using eye-trackers, EEG, and GSR. Other areas of focus include the UX process for AR/VR and MR, portfolio creation, and a capstone project.
The duration of this IIT Delhi Advanced Certificate in AI-Led UX and CX Innovation for Leadership is 130 days.
To enrol in this IIT Delhi Advanced Certificate in AI-Led UX And CX Innovation For Leadership course, please click the “Enrol Now” option and fill in your details. Our program advisors will connect with you for any clarification or assistance to complete the registration process. Ensure you fulfil the mentioned eligibility criteria. In case the admissions are closed or to be announced, please fill in the Enquiry Form by clicking the ‘Enquire Now’ button, and the programme advisors will contact you to brief you further.
Completing the IIT Delhi Advanced Certificate in AI-Led UX And CX Innovation For Leadership opens up various career opportunities in the field of user experience design and research. You can pursue roles such as UX Designer, UX Researcher, and User Experience Strategist, where you can apply persuasive techniques to enhance user engagement and drive business results. Product design, service design, and brand strategy positions are also viable options. Additionally, you may work as a UX Consultant, advising organisations on best practices in user-centered design. The skills acquired in this program are highly valued across industries, including technology, e-commerce, and marketing, making it an excellent pathway for career advancement in the rapidly evolving UX landscape.
The IIT Delhi Advanced Certificate in AI-Led UX And CX Innovation For Leadership equips professionals with essential skills to design user experiences that effectively influence behaviour. Given India’s rapid digital transformation, there is a growing demand for UX strategists who can enhance user engagement and satisfaction across various sectors, including e-commerce, education, and healthcare. This program focuses on persuasive design principles, usability testing, and user research methodologies, making learners highly employable. As organisations increasingly prioritise user-centric approaches to product development, the scope for skilled UX strategists is expanding significantly in India.
Choosing IIT Delhi Advanced Certificate in AI-Led UX And CX Innovation For Leadership course offers numerous advantages.
IIT Delhi is known for its academic rigour and innovative approach to education. The program, designed by industry experts, provides a comprehensive curriculum that blends theoretical concepts with practical applications in user experience design.
Participants benefit from interactive learning experiences, including live demonstrations and hands-on projects, which enhance their skills and understanding.
The institute’s strong industry connections facilitate networking opportunities and potential career advancements.
With a focus on contemporary trends and methodologies, IIT Delhi equips learners with the expertise needed to excel in the dynamic field of UX, making it an ideal choice for aspiring professionals.
Learners can request a withdrawal within 15 days from the programme start date and receive a refund of 80% of the total fee paid. However, taxes paid on the amount will not be refunded. No refund will be applicable if a withdrawal is requested after these 15 days. To initiate a withdrawal, please send an email stating your intent to withdraw to cepaccounts@admin.iitd.ac.in and icare@timespro.com.