Executive Programme for Advance Product Management (Batch 3)
Features
Programme Overview
Product management is the voice of the market inside the company. A product manager is the one who is responsible to articulate what success looks like for a product or service keeping in mind the needs of the customer and the larger business objective. They take care of the end-to-end lifecycle of a product or service like planning, developing, launching, and managing to yield optimal profits for the company. IIT Delhi's Executive Programme for Advanced Product Management helps you to hone your product management skills by providing you hands-on experience on customer delivery, equipping you with state-of-the-art prototype development processes and tools for both physical and digital products. It will help you build a robust product management capability extensively from an organisational and industry perspective, which are anticipated to be valuable for product success and start-ups.
Registration Closed
Class Schedule
Duration
• 6 Months
• 60 Hours of Learning
Class Timings: Saturday: 10:00 a.m. to 01:30 p.m.
Eligibility Criteria
Graduation/Diploma in any discipline
Internship/Project/Work experience preferred
Those appearing for final year graduation exams can also apply
Programme Highlights
A Programme From DMS, IIT Delhi. DMS Is Ranked # 4 In NIRF (2024) And IITD Is Ranked 2nd QS World University Rankings 2024 In India
Hands-on Experience With Customer Discovery
State-of-the-art Prototype Development Processes And Tools
6 -month Online Programme For Working Professionals
60 Hours Of Live Online Live Sessions By IIT Delhi Faculty And Industry Experts
E-Certificates To Be Issued By Continuing Education Programme (CEP), IIT Delhi
Programme Modules
Product Management – Skills required, Hierarchy, Job description, Types of PM across industry, Intro to Product Management Tools
Product, Service, Platform – layers of product, what is a product? Difference between product, service and platform? Minimum Viable Product (MVP), Product Lines & Product Portfolio, Defining Product Vision and Mission, Creating a Product Roadmap,
Product Strategy – Product Mix, Marketing Mix, Marketing Plan and Marketing Strategy, B2B vs. B2C strategy for products, services and platforms, Competitive Analysis and Benchmarking
New Product Development – Stage gate process, Hardware vs. Digital product development, Do’s and Don’ts of NPD process, Cross-functional team collaboration, Lean and Agile methods, Product Development Lifecycle, Non digital Products development.
UI/UX for PM – Product specifications and features , Visual Design Elements
UI/UX for PM – User experience (UX/UI) design, Introduction to Software Tools
UI/UX for PM – A/B testing, Feedback Loop, Prototype development for Digital Products
Design Thinking – for products, services and platforms
Design of Non Digital Products
Functional Testing: Ensuring the product performs as intended, Non-Functional Testing: Assessing performance, usability, and reliability, User Acceptance Testing (UAT): Testing by end-users to ensure it meets their needs, Regression Testing: Verifying that new changes haven’t adversely affected existing features,
Stress and Load Testing: Evaluating product performance under extreme conditionsOverview of popular testing tools (e.g., Selenium, JIRA, TestRail), Use of version control and integration tools in testing, Emerging technologies in testing like AI and machine learning, Successful product validation and testing strategies, Documentation for compliance for audits and certifications
Definition and stages of the product lifecycle: Introduction, Growth, Maturity, and Decline, Importance of understanding the product lifecycle for strategic planning, Relationship between product lifecycle and product line management, Product Line Decisions – Line stretching, Line Pruning, Line Filling, Upward, Downward and Two-way decision strategies
Managing Product Lifecycle, Life cycle of digital and nondigital products
Phases of Product Engineering – Product Ideation, Product Architecture, Product Migration and Porting, Technical support
Product Launch Steps and Timing – Product Launch process, Marketing Do’s and Don’ts, STP strategies, Target Marketing, Go to Market Strategy, Analytics based decision making
Data Science Analytics for Product Decision Making, Marketing Analytics, Identifying high-value customer segments, Predictive modelling for customer behaviour and preferences, Competitive pricing analysis using market data, Revenue optimization through pricing experiments and A/B testing, Predicting product success and market demand with data models, Key concepts: Big Data, Machine Learning, Predictive Analytics, and AI
Product Monetization Frameworks and Strategies – Acquisition and Retention strategies, Action plan for sustained growth
Product Monetization Frameworks and Strategies – Monetizing current and potential users, Revenue Models and Pricing Strategies, Evaluating and Optimizing Revenue Streams
Product Leadership Frameworks and Strategies – Strategic, People and Execution Leadership, Building a Product Vision and Culture
Figma, Asana, JIRA, Selenium, TestRail, Notion, Miro, Mixpanel
Learning Outcomes
Learn to innovate new products from a value-driven and a customer-centric approach
Learn from the best-in-practice industry experts
Gain successful process-oriented product building capabilities
Be skilled in digital product/service/platform building
Develop a strong foundation in product deployment strategies
Build a strong foundation for Product Management roles
Tools
Jira
Micro
Figma
Notion
Mix Panel
Asana
Test Rail
Programme Coordinator
Prof. Biswajita Parida
Assistant Professor
Department of Management Studies
Indian Institute of Technology, Delhi
Prof. Biswajita Parida is an Assistant Professor in Marketing at the Department of Management Studies at IIT Delhi. She is a fellow of the Indian Institute of Management Ahmedabad (IIM A). She has taught at various B-schools including XLRI Jamshedpur, IIM Sambalpur, and NMIMS Mumbai. Her research interests are in the area of Consumer Behaviour, Advertising, and Branding (Advertising scheduling and placement, Children and Advertisement, Meaning making: of the brands, by the brands, and for the brands, Consumer decision making under pressure of time, place, and company). She has presented and published her work at various national and international forums. Her teaching interests include Integrated Marketing Communication, Product and Brand Management, Evolution of Consumer Behaviour, Marketing Management, Technology and Marketing. She has run successful CEP programmes like “New Product Development and Management”, “Executive Programme for Advanced Product Management” and “Executive Programme for Tech Product Management” which received overwhelming response from participants. She was a participant at Global Colloquium on Participant-Centered Learning (GLOCOLL 2024) at the Harvard Business School (HBS), Boston, USA. She is a proud recipient of the “Teaching Excellence Award” at IIT Delhi. More details at https://www.biswajitaparida.com/
Programme Sample Certificate
Candidates who score at least 60% marks overall and have a minimum attendance of 50% will receive a ‘Certificate of Successful Completion’ from CEP, IIT Delhi.
Candidates who score less than 60% marks overall and have a minimum attendance of 50% will receive a ‘Certificate of Participation’ from CEP, IIT Delhi.
The organising department for this programme is the Department of Management Studies.
Only e-certificates will be issued by CEP, IIT Delhi as per the sample above.
Installment Schedule
Programme Fee INR 1,69,000 + GST
Component | Date | Amount (₹)** |
Application Fee | At the time of Application | 2,000 |
1st Instalment | Within one week of the offer letter rollout | 57,000 |
2nd Instalment | 10th May, 2025 | 56,000 |
3rd Instalment | 10th July, 2025 | 56,000 |
Note:
*GST will be additional as applicable.
The application fee is not included in the programme fee. Once paid, the application fee of ₹2,000 is non-refundable.
The receipt will be issued by the IIT Delhi CEP account for your records.
Refund Policy
Candidates can withdraw within 15 days of the programme start date. A total of 80% of the total fee received will be refunded. However, the applicable tax amount paid will not be refunded on the paid amount.
Candidates withdrawing after 15 days from the start of the programme session will not be eligible for any refund.
If you wish to withdraw from the programme, you must email cepaccounts@admin.iitd.ac.in and icare@timespro.com, stating your intent to withdraw. The refund, if applicable, will be processed within 30 working days from the date of receiving the withdrawal request.
Frequently asked questions
The IIT Delhi Executive Programme for Advanced Product Management is a specialised course designed to equip professionals with advanced skills in managing and innovating products. The program covers strategic product management, data-driven decision-making, product development life cycles, and leadership in product teams. Participants gain insights into market trends, user-centric design, and growth strategies while learning from industry experts and case studies. The course offers a combination of classroom learning and hands-on projects, enabling participants to enhance their product management expertise and drive successful product strategies in their organisations.
Candidates with a graduation/diploma in any discipline are eligible to apply for the IIT Delhi Executive Programme for Advanced Product Management. Having prior internship/project/work experience will be an added advantage. Candidates who are appearing for their final graduation exams can also apply.
This programme is intended for graduates aspiring to enter product management roles, entrepreneurs looking to launch product/service/platform-based startups, early-career professionals in product and marketing management, and managers aiming to strengthen product management capabilities within their organisations.
The key topics of the IIT Delhi Executive Programme for Advanced Product Management include product strategy, product design and discovery, product validation & testing, market analysis, user experience, product lifecycle management, product engineering, product marketing and launch, data-driven decision-making and agile methodologies. The programme emphasises both theoretical knowledge and practical applications.
To enrol in this IIT Delhi Executive Programme for Advanced Product Management, please click the “Enrol Now” option and fill in your details. Our program advisors will contact you for any clarification or assistance required to complete the registration process. Ensure you fulfil the mentioned eligibility criteria. In case the admissions are closed or to be announced, please fill in the Enquiry Form by clicking the ‘Enquire Now’ button, and the programme advisors will contact you to brief you further.
After completing the IIT Delhi Executive Programme for Advanced Product Management, you can explore various job opportunities in product management and related areas. Some potential roles include:
Product Manager: Oversee the development and lifecycle of products, ensuring they meet market needs and business goals.
Senior Product Manager: Lead and mentor product teams, manage product strategy, and drive cross-functional collaboration.
Product Strategy Manager: Focus on long-term product strategies, market analysis, and aligning products with business objectives.
Growth Manager: Drive growth initiatives, focusing on scaling products through strategic marketing and user acquisition.
Product Marketing Manager: Develop marketing strategies to position products effectively in the market and drive adoption.
Entrepreneur/Founder: Start your own product-based company or platform, leveraging product management expertise.
Product Consultant: Provide strategic advice to companies on product development, innovation, and management.
Additionally, the program also opens doors to leadership positions in companies across industries like tech, e-commerce, manufacturing, and more.
The IIT Delhi Executive Programme for Advanced Product Management holds significant scope in India, where the demand for skilled product managers is rapidly increasing. As businesses, especially in technology, e-commerce, and startups, seek to innovate and scale, the need for professionals who can lead product development and strategy is growing. This program equips you with advanced skills in managing the entire product lifecycle, data-driven decision-making, and leadership in product teams. You are well-positioned to take on roles like Product Manager, Senior Product Manager, and Product Strategy Lead. With India's booming startup ecosystem and established companies focusing on digital transformation, the program provides valuable expertise to meet the evolving demands of the product management field.
The IIT Delhi Advanced Product Management course offers unique advantages that make it a top choice. The program combines academic rigour with practical insights, providing advanced skills in product strategy, lifecycle management, and data-driven decision-making. It focuses on hands-on learning through real-world case studies and industry projects, ensuring participants can apply concepts immediately. The curriculum is designed to address the evolving needs of the product management field, emphasising leadership, market analysis, and innovation. With access to IIT Delhi’s vast industry network and expert faculty, this course equips professionals to excel in India’s dynamic tech and startup landscape.
The IIT Delhi Advanced Product Management programme is a live online course, and sessions are delivered in a Direct-to-Device (D2D) mode.
Students can request a withdrawal within 15 days from the programme start date and will receive an 80% refund of the total fee paid. However, taxes paid on the amount are non-refundable. If a withdrawal request is made after these 15 days, no refund will be provided. To initiate a withdrawal, please send an email stating your intent to withdraw to cepaccounts@admin.iitd.ac.in and icare@timespro.com.