Executive Programme in Brand Management (Batch-3)
Features
Programme Overview
Executive Programme in Brand Management delivered by esteemed faculty from IIT Delhi and industry experts, offers a comprehensive learning experience through live online sessions. The curriculum is designed to align with industry requirements, emphasising practical insights. Participants engage in immersive learning activities such as lectures, tutorials, real-world case studies, discussions, and projects. By combining theoretical knowledge with hands-on experiences, this programme equips learners with the necessary skills to excel in the dynamic field of brand management.
Registration Closed
Class Schedule
Class Timing: Sunday, 10:30 am to 12.30 pm from 3rd month onwards, the session timings will be 10:30 am to 1.00 pm
Eligibility Criteria
Graduates (10+2+3) from a recognised university (UGC/AICTE/DEC/AIU/State Government/recognised international universities) in any discipline.
Programme Highlights
Certificate Of Successful Completion From CEP, IIT Delhi
Live Interactive Sessions By IIT Delhi Faculty
Industry-oriented Insights
Case Studies Driven Learning
Problem-solving And Peer-to-peer Learning Through Capstone Project
Programme Modules
Evolution and Concepts.
An overview of the inputs
An overview of outputs
Looking at the brands through the brand management framework
Understanding consumer behaviour
Understanding brand positioning
Strategic square- the Warfare strategies
Visual merchandising
Integrated marketing communication
Potential pitfalls in branding a product
Bottlenecks and critical decision points
Brand innovations at different stages of the product life cycle
Branding strategies
Evaluating brand positioning
Strategies to reposition a brand
An overview of luxury brands and their perceived value
Branding strategies in the luxury industry
Building multi-national brands
Global branding strategies
Leveraging digital channels for brand building
An overview of Digital marketing tools
Developing a brand using the brand management framework
Defining the hierarchy of brands
Product and brand portfolios
Brand classification as lead, strategic and support brands
Relationships of brands and their degrees of control
Strategies for brand leadership
Internal marketing and integration of organisational culture with the brand
Types of analytics
Key performance indicators
Introduction to tools and techniques
Brand Communication
Internal branding
Public Relations and branding
Synthesis of programme’s learnings into a brand building capstone project.
Learning Outcomes
Unparalleled career guidance and support
Dedicated student support
Immersive and lifelong learning experiences
Tools
Excel
Python
C++
Java
AI
Programme Coordinator
Professor Mahim Sagar
Department of Management Studies
Indian Institute of Technology Delhi
I am Professor at IIT Delhi in the area of Marketing. We are working in the area of Consumer Based & Community drive arketing/Branding of Public & Private goods/ service.While developing these research agendas, we have focused on multiple streams like Marketing /Branding of Public goods /service and the challenges encountered in Marketing Public Policy, Ethical Branding, Not for Profit Marketing, Social Marketing, and Product Management & Business Models.
These researches are done in varied domains like IT, Telecom, Health, FMCG & Public Policy by using inductive and deductive protocols
Programme Faculty
Dr. Tanmoy Chakraborty Associate Professor
Department of Electrical Engineering
Associate Faculty, Yardi School of AI
Indian Institute of Technology Delhi
Dr. Tanmoy Chakraborty holds the positions of Associate Professor of Electrical Engineering and Associate Faculty of the Yardi School of AI at IIT Delhi. Previously, he served as an Associate Professor of Computer Science at IIIT Delhi, where he also held the roles of head of the Infosys Centre for AI and Project Director of the Technology Innovation Hub. He leads the Laboratory for Computational Social Systems (LCS2), a research group specialising in Natural Language Processing, Computational Social Science, and Graph Mining. His current research primarily focuses on empowering frugal language models for applications such as mental health and Cyber-informatics. Tanmoy obtained his PhD from IIT Kharagpur in 2015 as a Google PhD scholar and worked as a postdoctoral researcher at the University of Maryland, College Park. Tanmoy has received numerous awards and honours, including the Ramanujan Fellowship, faculty awards/gifts/grants from industries like Facebook, Google, Accenture, LinkedIn, the PAKDD'22 Early Career Award, IEI Young Engineers Award, and the Paired Indo-German Early Career Award, and several faculty excellence awards. He is an ACM Distinguished Speaker and has authored two books: "Social Network Analysis'' (a textbook) and "Data Science for Fake News".
Programme Sample Certificate
Participants will be awarded a successful completion certificate from IIT Delhi on scoring at least 60% marks in each of the evaluation components and completion of the Capstone Project. Participants who are unable to score 60% marks or unable to complete the Capstone Project in the evaluation will only be eligible for the participation certificate.
Installment Schedule
Programme Fee INR 1,20,000 + GST
Instalment | Date | Amount (₹)** |
1st Instalment | Within 2 days of the release of an offer letter | 80,000 + 18 % GST |
2nd Instalment | 26th April, 2025 | 40,000 + 18 % GST |
Note:
*GST @ 18% will be charged extra in addition to the fees
Refund Policy
Candidates can withdraw within 15 days from the programme start date. A total of 80% of the total fee received will be refunded. However, the applicable tax amount paid will not be refunded on the paid amount. • Candidates withdrawing after 15 days from the start of the programme session will not be eligible for any refund.
If you wish to withdraw from the programme, you must email cepaccounts@admin.iitd.ac.in and crm.supportiitd@jaro.in, stating your intent to withdraw. The refund, if applicable, will be processed within 30 working days from the date of receiving the withdrawal request.
Testimonials
Frequently asked questions
The programme is delivered through a combination of live online sessions, lectures, tutorials, case studies, discussions, and projects. Participants can access the programme materials and interact with faculty and fellow learners through an online learning platform.
Yes, participants will be assessed through various assignments, quizzes, and projects throughout the programme. Successful completion of the programme requirements will lead to the awarding of an Executive Programme in Brand Management from CEP, IIT Delhi.
Yes, the programme is designed to accommodate the needs of working professionals. The flexibility of online delivery allows participants to access the content and complete assignments at their own pace, making it feasible to pursue the programme while working full-time.
Upon completion of the programme, participants will be equipped with valuable skills and knowledge in brand management, enhancing their career prospects. Participants can pursue roles such as brand managers, marketing managers, advertising executives, or work in brand consultancy or PR firms, marketing agencies, or corporate organisations.