Executive Programme in Brand Management (Batch 5)
Features
Programme Overview
The Executive Programme in Brand Management by CEP, IIT Delhi is designed to help professionals master the art and science of building strong, impactful brands. Delivered by IIT Delhi faculty and seasoned industry experts through live online sessions, the programme offers an immersive and industry-oriented learning experience. The curriculum blends lectures, tutorials, real-world case studies, discussions, and projects to provide participants with practical insights and hands-on exposure to contemporary branding challenges. By equipping learners with core concepts, frameworks, and applied strategies of brand management, the programme prepares them to analyse diverse business contexts and craft brand strategies that leverage both organisational strengths and market opportunities. Participants who successfully complete the programme will gain a competitive edge in careers spanning marketing, product management, retailing, and entrepreneurship. The course also empowers academicians to enrich their teaching and research with practical perspectives on branding.
₹ 1,20,000 + 18 % GST
Registration Closed
Class Schedule
Class Timing: Sunday, 10:30 AM to 12:30 PM
Eligibility Criteria
Graduates (10+2+3) from a recognised university (UGC/AICTE DEC/AIU/State Government/recognised international universities) in any discipline.
Programme Highlights
E-Certificate Of Completion From CEP, IIT Delhi
Flexibility In Learning: Online Classes On Weekends
Insights Tailored To Industry Needs And Trends
Learning Through A Real-world, Case Study-based Approach
Capstone Project For Hands-on Problem Solving
Peer-to-peer Learning And Collaboration
Rigorous Curriculum Developed In Collaboration With IITD’s Faculty
Bridging Theory With Practical Application For Real-world Impact
Programme Modules
Evolution and Concepts
Emerging Trends in Branding
Overview of Inputs and Outputs
Understanding Brand Positioning and Brand Equity
Analysing Brands Through the Framework
Understanding Consumer Behaviour and Segmentation Strategies
Strategic Square
Visual Merchandising
Integrated Marketing Communication
PR Strategy and Stakeholder Engagement
Experiential and Event Marketing
Potential Pitfalls in Branding a Product
Bottlenecks and Critical Decision Points
Sustaining Brands
Brand Innovations at Different Stages of the Product Lifecycle
Branding Strategies
Evaluating Brand Positioning
Strategies to Reposition a Brand
Overview of Luxury Brands and Their Perceived Value
Branding Strategies in the Luxury Industry
Building Multi-National Brands
Global Branding Strategies
Global Brand Portfolio
Leveraging Digital Channels for Brand Building
Overview of Digital Marketing Tools
AI-Driven Branding and Predictive Analytics Overview
Developing a Brand Using the Brand Management Framework
Defining Hierarchy of Brands
Product and Brand Portfolios
Understanding Brand Classification
Brand Molecule
Strategies for Brand Leadership and Growth Sustainability
Community Building and Brand Advocacy
Internal Marketing and Integration of Organisational Culture with the Brand
Synthesis of Programme Learnings into a Brand Building Capstone Project
Learning Outcomes
Core Branding Concepts: Understand brand evolution, fundamentals, and emerging trends in India and globally.
Strategic Brand Management: Create, analyze, and implement brand strategies to build strong brand equity.
Consumer Insights & Segmentation: Master consumer behavior and segmentation to target the right audience.
Integrated Brand Communication: Explore PR, visual merchandising, experiential marketing, and integrated campaigns for impactful messaging.
Brand Innovation & Product Lifecycle: Learn techniques for innovation, product development, and sustaining brands across their lifecycle.
Luxury & Global Branding: Gain insights into luxury branding and building multinational brand portfolios.
Digital & AI-Driven Branding: Leverage digital channels, social media, and AI tools to enhance brand visibility and engagement.
Brand Leadership & Organizational Culture: Develop skills to drive brand advocacy internally and externally, integrating culture and leadership.
Practical Application via Capstone Project: Apply learnings to a real-world industry project to create a complete brand framework.
Career-Ready Skills: Acquire actionable knowledge to solve real-life branding challenges and enhance career prospects in marketing, brand management, or entrepreneurship.
Tools
Excel
MS Office
Programme Coordinator
Professor Mahim Sagar
Professor and Former Head
Department of Management Studies
Indian Institute of Technology Delhi
The recipient of the prestigious Teaching Excellence Award from IIT Delhi, Prof. Sagar’s areas of interest include consumer-based and community-driven marketing and branding. His research, published in leading international and national journals, has focused on multiple domains such as marketing and branding of IT, telecom, health, FMCG, and public goods/services, as well as the challenges and decision dilemmas faced by marketing managers, employing both inductive and deductive research methodologies. Funded by renowned national and international organisations, including the Bill and Melinda Gates Foundation, Global System for Mobile Communications Association, Ministry of Human Resource Development, and World Bank, among others, his research projects have generated significant social impact. Prof. Sagar has conducted numerous training programmes in marketing, branding, business models, and strategic initiatives. He serves as the Area Chair of Telecom Management and as Associate Faculty at the Bharti School of Telecom Technology & Management at IIT Delhi. He has supervised PhD scholars across various areas and taught MBA, M.Tech, M.S., and B.Tech students at IIT Delhi and other leading institutes in India.
Programme Sample Certificate
Participants who successfully complete the capstone project and satisfy the requisite attendance criteria (Attendance=>70% ) will be awarded a ‘Certification of Successful Completion’ .
Participants who are unable to complete the capstone project but meet the attendance criteria (attendance >=50%) will get ‘Certificate of Participation’.
The above e-certificate is for illustrative purposes only, and the format of the certificate may be changed at the discretion of IIT Delhi.
The organising department for this programme is the Department of Management Studies.
Only an e-certificate will be provided, and it will be issued by CEP, IIT Delhi.
Installment Schedule
Programme Fee INR 1,20,000 + 18% GST
Instalment | Date | Amount (₹)** |
Application Fee | Application Fee | 1,000 + 18 % GST |
1st Instalment | Within 3 days of the release of an offer letter | 80,000 + 18 % GST |
2nd Instalment | 12th September, 2026 | 40,000 + 18 % GST |
Note:
*GST @ 18% will be charged extra in addition to the fees
The application fee of INR 1,000/- + 18% GST is non-refundable and non-transferable. This fee is in addition to the programme fee and will not be adjusted against the total programme fee.
Refund Policy
Candidates can withdraw within 15 days from the programme start date. A total of 80% of the total fee received will be refunded. However, the applicable tax amount paid will not be refunded on the paid amount.
Candidates withdrawing after 15 days from the start of the programme session will not be eligible for any refund.
If you wish to withdraw from the programme, you must email cepaccounts@admin.iitd.ac.in and crm.supportiitd@jaro.in, stating your intent to withdraw. The refund, if applicable, will be processed within 30 working days from the date of receiving the withdrawal request
Testimonials
Frequently asked questions
The programme is delivered through a combination of live online sessions, lectures, tutorials, case studies, discussions, and projects. Participants can access the programme materials and interact with faculty and fellow learners through an online learning platform.
Yes, participants will be assessed through various assignments, quizzes, and projects throughout the programme. Successful completion of the programme requirements will lead to the awarding of an Executive Programme in Brand Management from CEP, IIT Delhi.
Yes, the programme is designed to accommodate the needs of working professionals. The flexibility of online delivery allows participants to access the content and complete assignments at their own pace, making it feasible to pursue the programme while working full-time.
Application Fee: (non-refundable and non-transferable) INR 1,000/- + GST
Programme Fee: INR 1,20,000/- + 18% GST
This is a 6-month online certification programme offered by IIT Delhi under its Continuing Education Programme (CEP). The programme is designed to provide in-depth knowledge of brand management through live online sessions, case studies, projects, and real-world examples, guided by IIT Delhi faculty and industry experts.
The programme is open to graduates (10+2+3) from a recognized university in any discipline. It is especially suitable for:
Professionals in branding, marketing communication, PR, and advertising ,Sales Head
Digital marketing professionals
Senior leaders in marketing and brand management
Entrepreneurs and founders
Individuals looking to transition into branding role
The programme runs for 6 months with 24 sessions. Classes are held once a week on Sundays from 10:30 AM to 12:30 PM through live online sessions.
The pedagogy includes lectures, tutorials, case studies, panel discussions, guest lectures, and a capstone project. Case studies will be drawn from both Indian and global brand experiences.
The participants will learn:
Understand brand evolution, positioning, and equity
Learn brand communication, consumer behaviour, and marketing strategies
Gain insights into luxury, global, and digital branding
Develop branding strategies for innovation and repositioning
Apply concepts in a capstone project on brand management
Minimum 70% attendance is required
Participants must secure at least 50% aggregate marks in the evaluation (based on the capstone project) to receive a Certificate of Successful Completion from IIT Delhi.
Those with 70% attendance but less than 50% marks will receive a Participation Certificate.