Executive Programme in Healthcare Entrepreneurship and Management (Batch- 3)
Features
Programme Overview
The world has changed ever since the pandemic. Health and well-being have come under more and more scrutiny. Healthcare has been the focus of the majority of inventions, from the adoption of a variety of medical apps and telemedicine technologies to the increased public interest in smart wearables and medical gadgets. For businesses and start-ups, this has created a once-in-a-lifetime opportunity for businesses and start-ups to enter this market.
Unlock new paradigm of growth in healthcare industry with Executive Programme in Healthcare Entrepreneurship and Management- IIT Delhi curated for graduates and working professionals to develop transitional entrepreneurship roles. This learner-centric programme will cover the conception, design, prototyping, testing, customer discovery, sales and marketing, commercialization, and management of innovative healthcare products and services. The development, design, testing, customer identification, sales and marketing, commercialization, and management of new healthcare products and services will all be covered in this course. The conception, design, prototyping, testing, customer discovery, sales and marketing, commercialization, and management of cutting-edge healthcare products and services will all be covered in this programme.
Registration Closed
Class Schedule
Course Duration: 5 Months
Session Timing: Saturday & Biweekly Sunday 10:00 AM to 2:30 PM, 12:30 PM to 2:30 PM
Eligibility Criteria
A bachelor’s degree.
Prior work experience or a certificate of completion of an internship or project is desirable.
Programme Highlights
Certificate From Prestigious CEP, IIT Delhi
Top IITD Faculties And Industry Experts
Holistic Curriculum Covering Concepts & Applications
Projects, And Hands-on Experience
Rich Peer Group Learning And Networking
Programme Modules
Basics – What is entrepreneurship? What is a product? What is the difference between product and service?
Healthcare problems and unmet need – Current health related challenges-pre and post pandemic, existing solutions, product, and service requirements
Empathy, Personas, User Stories – stepping into consumers’ shoes and understanding medical issues
Identifying New Opportunities in Healthcare Innovation using Data – market gap
Understanding healthcare policies and strategies
Market Research for Healthcare Product or Service Development – How to conduct market research?
Idea Generation & Need Analysis – Source, evaluate ideas
Conception of Healthcare Products: The Doctor's Perspective
Concept testing using Surveys-Customer Discovery: template, evaluate the value proposition
Design Thinking for B2C, B2B Products and Services
Competition Analysis and Product Market Fit
Product Design Process - 7 Stages
Healthcare Product Specifications and Features - I
Healthcare Product Specifications and Features - II (Contd.)
Visual Design Elements – Branding elements
User experience (UX) and User Interface (UI) design
Introduction to Medical App Development
Quality Engineering and Iterative design optimization. Design for Manufacturing
Computational Tools used in Design and Analysis of Healthcare Products
Minimum Viable Products (MVP)
Types of MVP
Prototype development for Physical and Digital Healthcare Products, and Services
Wireframing
Manufacturing Techniques – Additive (3D Printing), Subtractive, biochemical, multi-scale
Material Selection for Healthcare Product Prototyping
Role of Robotics and Automation in Prototyping
Prototype Functionalization using Electronics and Instrumentation, Role of AI/ML
Prototype-to-Product and Mass Production
Medical App Prototyping- Hands-on on Figma
Usability Testing
Simulated Test Marketing
Beta Testing
Material Testing and Characterization
Role of AI/ML in Healthcare Product Development and Testing
Ethics, Testing on Animal Models and Human Subjects
Clinical Testing Methods
Regulations and Standards: ISO
Branding, Brand Awareness, Consumer Brand Knowledge
Human Behaviour Management
Product-line Decisions (extension, reduction), Product Category expansion
Pricing Model and Strategy
Segmentation | Target | Positioning
Sales Forecasting
Distribution Channels
Lead Generation-Role of Contacts and Social Media
Customer Acquisition and Retention
Introduction to Business Model Canvas
Funding Requirement and Avenues
Team Building and Collaborations
Intellectual Property and Trademarks
Ethical and Legal Implications in Healthcare Industry
Market Competition and Creating Barriers to Entry
Deployment and Distribution Strategy
Launching of Start-up: Rules and Steps
Scale-up Model and Sustainable Growth Plan
Healthcare Quality Management
Bootstrapped development of 1 Product or Service per participant, with a tested deployment, marketing, and go-to-market commercialization plan. Will include expertise from top hospitals such as AIIMS.
Learning Outcomes
Innovate new healthcare products and services from a value-driven and customer-centric approach.
Gain successful process-oriented design thinking capabilities.
Be an expert in healthcare product prototyping and testing.
Develop a strong foundation in branding, pricing, sales, and go-to-market strategies.
Learn key commercialization concepts such as business model development, funding, intellectual property, regulations.
Build a strong foundation for biomed/biotech engineering and management roles.
Learn UX/UI for medical app development.
Launch successful healthcare start-ups.
Tools
Machine Learning
UI/UX Design
AI
Programme Coordinator
Prof. Arnab Chanda, Associate Professor at the Center for Biomedical Engineering, Indian Institute of Technology Delhi
Dr. Arnab Chanda is an Associate Professor at the Centre for Biomedical Engineering, IIT Delhi, and a joint faculty at the Department of Biomedical Engineering, AIIMS, Delhi. He is also the founder of a startup company BIOFIT Technologies LLC, USA. He has also worked as a postdoctoral researcher at the Department of Bioengineering, University of Pittsburgh, USA, and as a research scientist in LP Amina, China. Dr. Chanda is an expert in the fabrication and mechanical characterization of tissue mimics, and has previously developed artificial surrogates for human skin, muscles, brain, artery, and plantar fascia, and tested them in both lab and clinical settings. These experimental models have been used extensively for surgical training and to study a wide range of injury scenarios. To date, he has received young researcher awards from ASME and MHRD, and also holds 7 US Patents and several tech-transfers. Currently, Dr. Chanda heads the "Disease and Injury Mechanics Lab (DIMLI)", where his team is working on developing cutting-edge wearable technologies to mitigate foot-related disorders (i.e., diabetic ulceration, plantar fasciitis, slips, and falls) in India. They also aim to fabricate low-cost artificial organs for surgical training.
Dr. Biswarup Mukherjee, Associate Professor at the Center for Biomedical Engineering, Indian Institute of Technology Delhi
Dr. Biswarup Mukherjee is an Assistant Professor at the Center for Biomedical Engineering, IIT Delhi. His research effort is focused towards developing multi-modal platform technologies that provide the means to non-invasively monitor aspects of neuromuscular activity in real-time, particularly for rehabilitation applications. Development of biomimetic sensors to improve sensorimotor integration in individuals with motor disabilities. He is also interested in developing tools and devices for quantitative assessment of motor skills. He obtained PhD in Electrical Engineering from IIT Madras where he developed capacitive and magnetic sensing systems for medical training and simulation applications. He was a postdoctoral research fellow at Harvard Medical School where he developed novel medical training models for emergency medicine, ophthalmology and nursing. He was a Research Assistant Professor with the Department of Bioengineering at George Mason University. He was also an affiliate faculty at the Center for Adaptive Systems of Brain-Body Interactions at Mason. There he was involved in multiple federally funded projects to develop low-power ultrasound instrumentation and techniques for muscle-activity monitoring for prosthetic and rehabilitation applications
Programme Sample Certificate
Participants with Grades>60% and Attendance>70% will get completion certificates. Rest of the participants with Grades<60% and Attendance>50% will get participation certificates. No certificates will be issued for participants with below 50% attendance.
The organising department for this programme is the Centre for Biomedical Engineering
Only e-certificates will be issued by CEP, IIT Delhi, as per the sample below.
Installment Schedule
Programme Fee INR 1,20,000 + GST
Instalment | Date | Amount (₹)** |
1st Instalment | Within 2 days of the release of an offer letter | 60,000 + 18 % GST |
2nd Instalment | 3rd May 2025 | 60,000 + 18 % GST |
Note:
*GST @ 18% will be charged extra in addition to the fees
Testimonials
Frequently asked questions
This 5 months programme is one of the finest in the healthcare entrepreneurship and management segment offered by IIT Delhi, aiming to recalibrate professionals’ career paths in the healthcare industry.
The total Programme Fee is INR 1,20,000/- + GST is the total fee.
Some of the potential career paths includes:
Biomedical/Biotech engineer, researcher, or entrepreneur.
Medical professionals (doctors and medical practitioners).
Students in healthcare-related areas, who are keen on lab-to-market transfer of technology.
Graduates willing to launch healthcare start-ups.
Additionally, the course may open up the possibility of getting relevant job prospects.
Following is the schedule for EPHEM by IIT Delhi:
Lectures – 1 day weekend class (Saturday) 10:00 AM to 12:00 PM, 12:30 PM to 2:30 PM
Project – 1 day weekend class (Biweekly Sunday) 10:00 AM to 12:00 PM, 12:30 PM to 2:30 PM
The programme focuses on a variety of new age tools and techniques, including:
Artificial Intelligence
Machine Learning
UI/UX development
Web development, and much more.