Advanced Certification Programme in Persuasive UX Strategy (Batch-2)
Features
Programme Overview
IIT Delhi’s Advanced Certification Programme in Persuasive UX Strategy is designed to equip professionals with the skills to craft user experiences that influence behavior and drive business results. The curriculum blends scientific theories with practical applications in UX design, focusing on persuasive techniques that shape user decision-making. Participants will learn to align business goals with design strategies while leveraging neurophysiological data and behavioral insights. The programme offers a mix of live demonstrations, expert guest lectures, and hands-on assignments for a comprehensive learning experience. Upon completion, learners will gain advanced expertise to create impactful and user-centered design solutions.
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₹ 1,70,000 + 18 % GST
Registration Closed
Class Schedule
Duration: 6 Months
240+ Hours of learning
80 hours of live online sessions
80 hours self-paced
40 hours of capstone project
20+ hours of campus immersion
20 Hours of doubt-clearing sessions
Class Timings: Tuesday and Thursday: 8 PM to 9:30 PM
Eligibility Criteria
Graduates with at least 1 year of experience in UX or Management are preferred.
Programme Highlights
Assignments Build A Cohesive Project Portfolio, With Personalized Feedback And In-person Discussions.
Live Demos And UX Lab Visits For Neurophysiological Data Collection And Analysis.
Shifts Focus From UI-level Details To Business-level Strategies, Blending Design And Business Thinking.
Optional 6 Extra Weeks For Spillovers, Doubts, Discussions, And Resubmissions.
Combines Deep Scientific Theories With Practical Examples In Persuasive Sciences For Easy Understanding.
Extensive Self-learning Resources Provided To Enhance Subject Knowledge.
Weekly Doubt-clearing Sessions
Guest Lectures From Top Academics And UX Industry Experts On Branding In UX.
Programme Modules
To get an overview of the UX industry, its origin, its current impact and future course.
To get to know the growth of the UX discipline and the types of UX resources available to UX professionals.
To become aware of the knowledge and practices in UX, the skills and roles within UX teams.
To understand the expectations from UX professionals in present industries and near future changes due to emerging technologies.
To dive deeper into the hands-on research practices that UX professionals, especially in UX strategy, need to know.
To know of the value of science, scientific research, and its influence within the UX discipline.
To learn about qualitative and quantitative methods in UX.
View live demos of a few select methods and then practice in class method of attitudinal interviews.
Understand the need for a strategic approach to UX in light of online brand building and customer purchase behaviours.
Learn to model the relationship between brand and UX (Brand leading to UX and UX leading to brand).
Dive deeper to understand how UX influences the consumers’ online decisions.
Get hands-on with the analysis methods in UX.
Pick up skills in qualitative and mixed-method approaches.
Learn thematic content analysis on interview data to derive strategic insights for UX.
Zoom out to take an overview of the various skills in usability and UX for product and service designs.
Get deeper into the models of UX and CX and their relevance to different industry domains.
Pick up necessary skills for domain-specific CX and UX for practice in the ongoing assignments and projects in the course.
Understanding of the relationship between the research data to the design of UIs.
Converting thematic analysis findings from the research data into the design insights to be taken forward. The creation of Persona, Scenario and customer journey maps will be learned based on the research data
Methods of iterative zooming in and zooming out from the primary research data to the business goals to align the insights found in data analysis connected with the overall brand personality, product domain, user culture and available technologies.
Learn to develop a seamless strategy for a smooth user experience
Overview of persuasion methods, their history and usage and then goes on to dive deep into the details of why persuasion methods are needed, why they work and what are their limitations.
Creating Persuasion goals for the undergoing project in the context of the identified persona and scenario of use.
Learning how to thread the persuasion goals towards.
Detailed understanding of the context of the use of various persuasion tools.
Ability to use persuasion tools in ongoing projects by combining the research-based strategies developed earlier with the persuasion tools learnt in the previous section
Methods of Creative Ideations in the UX discipline will be discussed.
Methods to develop copy, design content and incorporate visuals to present the UX strategy will be discussed and demonstrated.
Customer journey maps will be created and persuasive tools will be mapped.
Need for evaluation in the UX process and introduction to the philosophy of User Centered Design (UCD) will be discussed.
Demonstration followed by hands-on practice of select methods.
Zoom out to look at the methods of assessing the monetary value of the UX strategy being created.
Assess whether the designs being discussed in class make any business value.
Hands-on calculation of the business value of the UX strategy will be done in class and in light of the calculations the strategy revisions may be discussed.
Understanding of how cross-cultural settings influence the UX strategy will be developed.
Legal issues in different countries on the processes and methods of persuasive UX practices will be highlighted.
Practical tools and methods to deal with these issues will be provided.
UX evaluations have now gone more precise. How neuroscience has come to the aid of evaluation of the UX strategies will be discussed in detail.
Class demonstration of the testing of persuasive designs will be done using EEG, GSR and pupilometry.
The pros and cons of each tool will be discussed.
Exposure to the upcoming technologies and their applications in prevalent and new industries will be made.
Few examples of role of AI in Persuasive UX Design will be discussed.
Methods and practices in developing organisational culture towards UX centricity of customer deliverables will be discussed.
Need for an organisational approach to UX, the value of the culture building and the steps towards it will be shared with the participants.
Mix of research and case study approaches will be taken in this class.
Development of the UX team for continuous research and the design of persuasive systems will be discussed.
Key skills needed for the teams, the diversity of the team composition, and types of recruitment methods and strategies will also be discussed for continuous growth and development of the persuasive UX strategy within the organisation.
The course will end with tips on portfolio development in UX in general in persuasive UX strategic work in particular.
A presentation of the work will be organised and feedback will be given.
The ongoing project work form the beginning of the course will culminate in the capstone project for the willing participants. Iterative feedback, presentation and improvement sessions will be organised.
Assignment Name | Expected time on | Evaluation |
Qualitative Interview | 4-6 hours | 5% |
Data Analysis | 4-6 hours | 5% |
Strategy Development | 6-8 hours | 7.50% |
Persuasive Designs | 6-8 hours | 7.50% |
Evaluation of Strategy | 6-8 hours | 7.50% |
Design Iterations | 8-12 hours | 7.50% |
Portfolio | 10-12 hours | 10% |
Capstone Project* | 40-50 hours | 50% |
MCQ Exam | - | 50% |
Learning Outcomes
After completing this Persuasive UX Strategy IIT Delhi programme, the participants should be able to:
Strategically infuse psychological persuasion techniques into UX design, fostering a deeper understanding of user decision-making processes.
Master the art of designing interfaces that align with users' cognitive processes, enhancing usability and engagement.
Utilise data analysis to refine persuasive UX strategies, ensuring continuous improvement based on user behavior insights.
Acquire skills to communicate persuasively within UX teams, facilitating collaboration and a shared understanding of design objectives.
Showcase ability to apply persuasive UX strategies across real-world scenarios, solidifying their expertise in the field.
Tools
Figma
Maze
I Motions
NVivo
Affinity
Optimal Workshop
Programme Coordinator
DR. JYOTI KUMAR
Associate Professor
Department of Design
Indian Institute of Technology Delhi
Dr. Jyoti Kumar has done his bachelor's from the Department of Design, IIT Guwahati. He has 4.5 years of industry experience and 12.5 years of academic experience. He did his PhD in ‘cross-cultural user experience design’ under the supervision of Prof. Pradeep Yamiyavar at IIT Guwahati. He holds the unique distinction of being in the first lot of B.Des graduates in the country and being the first full-time PhD in UX design. He started a UX lab at IITD, which he has been successfully running since 2011. The lab has a unique state-of-the-art facility for neurophysiological assessments of user experiences using EEG, GSR, Pupillometry, and HRV. He has so far guided 11 PhD students and 82 M.Des projects. He has more than 110 international publications in peer-reviewed conferences and journals. He has taught UX design to over a thousand students at IITD and another thousand industry professionals from various parts of the world.
His core expertise is in strategic UX design. He has developed models to capture user motivations and link them to persuasive design architectures before reflecting them in UI designs. This whole process of strategic UX thinking requires sophisticated skills in UX designers, which he is very passionate about helping individuals develop.
Programme Sample Certificate
Candidates who score at least 70% marks overall and have a minimum attendance of 50% will receive a ‘Certificate of Successful Completion’.
Candidates who score less than 70% marks overall and have a minimum attendance of 50% will receive a ‘Certificate of Participation’.
The organising department of this programme is the Department of Design (DoD), IIT Delhi.
*Only e-Certificates will be issued by CEP, IIT Delhi, for this programme.
Installment Schedule
Programme Fee INR 1,70,000 + GST
Component | Date | Amount (₹)** |
Application Fee | At the time of Application | 1,000 |
1st Instalment | Within one week of the offer letter rollout | 45,000 |
2nd Instalment | 15th April, 2025 | 45,000 |
3rd Instalment | 15th May, 2025 | 40,000 |
4th Instalment | 14th June, 2025 | 40,000 |
Note:
*GST will be additional as applicable.
The application fee is not included in the programme fee. Once paid, the application fee of ₹1,000 is non-refundable.
The receipt will be issued by the IIT Delhi CEP account for your records.
Refund Policy
Candidates can withdraw within 15 days from the programme start date. A total of 80% of the total fee received will be refunded. However, the applicable tax amount paid will not be refunded on the paid amount.
Candidates withdrawing after 15 days from the start of the programme session will not be eligible for any refund.
If you wish to withdraw from the programme, you must email cepaccounts@admin.iitd.ac.in and icare@timespro.com, stating your intent to withdraw. The refund, if applicable, will be processed within 30 working days from the date of receiving the withdrawal request.
Testimonials
Frequently asked questions
The IIT Delhi Advanced Certification Programme in Persuasive UX Strategy is tailored to equip professionals with the skills necessary to create user experiences that influence behaviour and achieve business objectives. The curriculum integrates scientific theories with practical UX design applications, emphasising persuasive techniques that guide user decision-making. Participants will learn to align business goals with design strategies while utilising neurophysiological data and behavioural insights. The program features a combination of live demonstrations, expert guest lectures, and hands-on assignments for a well-rounded learning experience. Learners will acquire advanced expertise to develop impactful, user-centered design solutions upon completion.
Any graduate with at least 1 year of work experience in UX or management is eligible for the IIT Delhi Advanced Certificate Programme in Persuasive UX Strategy.
This IIT Delhi Advanced Certification Programme in Persuasive UX Strategy is ideal for professionals working or aspiring for a role as a UI/UX designer, for those working in the IT Industry who want to upgrade their skills from Visual Design/UI Design and engineering to User Experience Design and for top-level and mid-level UX team managers.
The curriculum covers a wide range of topics, including the Business of UX, various UX Roles and Skills, and an Introduction to Research Methods in UX, complemented by live demonstrations of these methods. It explores the impact of brand and UX on online decision-making, analysis of research data, usability, and the relationship between UX and customer experience (CX). Additional topics include the role of UX in product and service design, generating design insights from data, and creating UX strategies based on research findings. The program includes in-depth discussions on persuasion tools and their applications, designing user interfaces aligned with persuasive strategies, and evaluation methods in UX strategy design with live demonstrations. Participants will also learn to measure the return on investment from UX strategies, address cultural and legal issues in UX design, and engage in advanced testing methods using eye-trackers, EEG, and GSR. Other areas of focus include the UX process for AR/VR and MR, portfolio creation, and a capstone project.
The duration of this Persuasive UX Strategy IIT Delhi certification programme is 6 months.
To enrol in this Persuasive UX Strategy IIT Delhi course, please click the “Enrol Now” option and fill in your details. Our program advisors will connect with you for any clarification or assistance to complete the registration process. Ensure you fulfil the mentioned eligibility criteria. In case the admissions are closed or to be announced, please fill in the Enquiry Form by clicking the ‘Enquire Now’ button, and the programme advisors will contact you to brief you further.
Completing the IIT Delhi Advanced Certificate Programme in Persuasive UX Strategy opens up various career opportunities in the field of user experience design and research. You can pursue roles such as UX Designer, UX Researcher, and User Experience Strategist, where you can apply persuasive techniques to enhance user engagement and drive business results. Product design, service design, and brand strategy positions are also viable options. Additionally, you may work as a UX Consultant, advising organisations on best practices in user-centered design. The skills acquired in this program are highly valued across industries, including technology, e-commerce, and marketing, making it an excellent pathway for career advancement in the rapidly evolving UX landscape.
The IIT Delhi Advanced Certificate Programme in Persuasive UX Strategy equips professionals with essential skills to design user experiences that effectively influence behaviour. Given India’s rapid digital transformation, there is a growing demand for UX strategists who can enhance user engagement and satisfaction across various sectors, including e-commerce, education, and healthcare. This program focuses on persuasive design principles, usability testing, and user research methodologies, making learners highly employable. As organisations increasingly prioritise user-centric approaches to product development, the scope for skilled UX strategists is expanding significantly in India.
Choosing IIT Delhi for the Persuasive UX Strategy course offers numerous advantages.
IIT Delhi is known for its academic rigour and innovative approach to education. The program, designed by industry experts, provides a comprehensive curriculum that blends theoretical concepts with practical applications in user experience design.
Participants benefit from interactive learning experiences, including live demonstrations and hands-on projects, which enhance their skills and understanding.
The institute’s strong industry connections facilitate networking opportunities and potential career advancements.
With a focus on contemporary trends and methodologies, IIT Delhi equips learners with the expertise needed to excel in the dynamic field of UX, making it an ideal choice for aspiring professionals.
Learners can request a withdrawal within 15 days from the programme start date and receive a refund of 80% of the total fee paid. However, taxes paid on the amount will not be refunded. No refund will be applicable if a withdrawal is requested after these 15 days. To initiate a withdrawal, please send an email stating your intent to withdraw to cepaccounts@admin.iitd.ac.in and icare@timespro.com.